One client, four voices. While at Kettle, I have juggled tone-of-voice for Ray-Ban, Persol, Vogue Eyewear, and Sunglass Hut on the daily.
Out of a few hundred posts so far, here are a few of my favorites.
The voice of an icon.
Craftsmanship is key.
Extra-glam is the name of the game.
The fun and approachable sunglasses expert.