How do you sell guns to moms who believe they are a menace in the household?
Show them that, like the hundreds of other decisions they make as a mother, gun ownership is just a decision that they should self-educate about.
The "Talk Guns" campaign would commence with full-page ads and op-ed's in major newspapers and digital publications to introduce the idea of an educated and rational discussion about guns.
The initial kickoff to the campaign would be followed by ads targeted at specific issues that mothers deal with.
The digital arm of the campaign, talkguns.com, would act as a portal through which some of these discussions could happen. With biographies and profiles of gun owners and their various reasons for owning guns, Smith and Wesson furthers the conversation beyond the traditional talking points.
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