Ally VSC
Ally's Vehicle Service Contract is kinda like an extended warranty, but suffers from the same lack of buy-in. Namely, "What is this actually going to do for me?"
We cut to the chase with a series of straightforward videos that made the case in simple terms: When your car breaks down, your life breaks down.
Conceptual Development

Art Director: Kendall Konenkamp
Creative Director: Kevin Karp

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