Buffalo Spring '19
How do you take a campaign built on provocation and steer it back toward product?
Tasked with continuing the #LETSGET theme from the previous season while redirecting its focus, we created a spring campaign for Buffalo by David Bitton that used double entendres to emphasize product details while keeping up the heat.
Roles:
Conceptual Development
Copywriting

Art Director: Simon Douaire
Creative Director: Hans Dorsinville
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