Bufferin is a product with a storied history. The first triple-buffered aspirin, it has always focused on being "Tough on Pain. Gentle on Your Stomach." But with an aging audience and low-visibility within the pain relief space, they needed an update.
As part of the Humanaut Design team, I worked to rebrand Bufferin with an updated look, new packaging, a rethinking of the buffered pill graphic, and a set of RTB graphics. Our team also worked with the creative team to create campaign work built around a new platform: "Tough on Modern Pain."
Alternative Packaging Concepts