Dickel Whisky is a weird whisky brand — the 2nd biggest Tennessee whisky, charcoal distilled in Cascade Hollow with a lineup that includes a White Corn Whisky, a Tabasco-infused Whiskey, and the Classic No. 12.
Our creative team at Humanaut worked on rapid-prototyping videos to test campaign messages. With the benefit of in-house production capacity, we were able to create 13 different videos spanning multiple concepts. Below are a few that I had a hand in — from designing to concepting and writing final scripts.