One client, four voices. While at Kettle, I juggled tone-of-voice for Ray-Ban, Persol, Vogue Eyewear, and Sunglass Hut on the daily for Instagram, Twitter, and Snapchat Stories.
Out of a few hundred posts, here are a few of my favorites.
The voice of an icon.
Craftsmanship is key.
Extra-glam is the name of the game.
The fun and approachable sunglasses expert.
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