MoonLab Productions
MoonLab Productions is a full-service live event production agency based in Los Angeles. After five years of creating exceptional work for clients like Uber and FujiFilm, they sought a new brand identity to carry them into their next five years and beyond.
Roles:
Logo Design
Collateral
Motion Design
Web Copywriting

Previous Logo

New Logo

The identity centers on a bold wordmark inspired by the stencils used to quickly label equipment.
Inside the the mark are a crescent moon and a typographic detail in the "LA" combination as an homage to the studio's home city.
A simple, punchy aesthetic extended across the collateral to include patterns, presentation deck design, and a brand bumper animation. 

Logo Bumper

I also worked closely with TakeThreeStudio on the website design to ensure it adhered to the brand aesthetic, in addition to providing copywriting for the informational and project pages.
Click through to visit the MoonLab website
To see the evolution of the rebrand process, explore a full PDF of all logo options presented here.

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