Second Kin
A small music label and production company based in LA, Second Kin needed an identity that communicated their partnership-based approach to their artists.
The identity revolves around a central pillar which evokes both a wood grain and the grooves of a fingerprint. This pillar can then be separated into two pieces, placing content in the middle to show how artists are always the central focus of the Second Kin team.
Logo Design

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