Second Kin
A small music label and production company based in LA, Second Kin needed an identity that communicated their partnership-based approach to their artists.
The identity revolves around a central pillar which evokes both a wood grain and the grooves of a fingerprint. This pillar can then be separated into two pieces, placing content in the middle to show how artists are always the central focus of the Second Kin team.
Logo Design
Branding
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