As a student in the spring of 2015, I was tasked with creating a campaign to sell guns to mothers who believed guns are a scourge in the household.
So what do you do when you don't believe in the product, your audience doesn't believe in the product, and you are philosophically opposed to the way that gun manufacturer's are allowed to behave in the United States?
The Talk Guns campaign reframed gun ownership from a point of machismo pride to something new: a critically important decision concerning the well-being of yourself and your family that should be treated with the utmost care.

The Talk Guns campaign would commence with full-page ads and editorials in major newspapers and publications introducing a new educated, rational discussion about guns.

The campaign would continue with ads targeted around specific questions mothers deal with when it comes to the well-being of their children.

On, biographies and first-person profiles of gun owners and anti-gun advocates would be placed side-by-side, allowing for deeper understanding and research.

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