SunButter
SunButter is a leading brand in the alternative nut butter space, offering a range of sunflower seed butters. As they expand from limited distribution to more retailers, they needed a packaging and brand update.
Our Humanaut design team was tasked with creating a redesign for the packaging and accompanying branding on a sprint timeline. We went from kickoff to consumer testing in under 4 weeks, landing on an evolutionary design that provided a fresh update without losing brand appeal or consumer recognition.
Roles:
Branding
Packaging

Design Team: Coleson Amon & David Cutler
Associate Creative Director: Bethany Maxfield
Creative Director: David LittleJohn
Old Logo vs. New Logo
Full Product Lineup
Previous Packaging vs. New Packaging
Campaign Work To Come
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